In this episode of "Community," social media is being satirized. More specifically, they are making fun of the power that social media and functions such as "likes" on Facebook and "favorites" on Twitter have on society and on the individual. The episode is trying to illustrate the ridiculousness of the amount of credit we give to how much attention and so-called "fame" we receive from social media and also the manipulative quality of the product.
The imaginary app that is being used to illustrate their points is titled "MeowMeow Beenz" because it is something that would appeal to the average internet and smart phone user. Cats are much beloved animals in the social media community, and so the "MeowMeow" part of the title of the app along with the cat logo would attract attention. Also, the "Beenz" portion was influenced by the lingo that has been developed and has been labeled "cool" because of social media, which includes using a "z" instead of "s" and switching up vowel pairs. The bizarre title of the app is the perfect, eye-catching lure to draw in the public to use this product.
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